Throwback Threads
Throwback Threads is a vintage clothing reseller on Depop, seeking a refreshed brand identity to better connect with audience. As a freelance branding project, the brief included a new logo, colour palette, and a suite of versatile submarks to bring cohesion across their online presence. Using Adobe Illustrator, the identity was developed to feel bold, nostalgic, and playful — blending retro-inspired typography with modern layouts. The project also included social media branding concepts, such as profile icons, sticker designs, and mockups for promotional content, all tailored for digital platforms like Instagram and Depop.