Optiq
Optiq is a conceptual brand for a lightweight pair of AR smart glasses designed with creative professionals in mind. The identity takes cues from futuristic tech trends, blending minimal typography with a sleek, AI-inspired aesthetic. A custom wordmark was created in Adobe Illustrator, supported by a refined monochrome palette and subtle visual effects. The project also included a motion graphic promo, designed in After Effects, to showcase the product’s key features and user experience. The animation combines HUD-style overlays, optical transitions, and synchronised audio to reflect Optiq’s innovative edge and creative focus.