Mister Mozza Pizza
Mister Mozza is a passion project for a fictional pizza brand concept built around a bold, character-led identity. Inspired by retro diner aesthetics, the brand features a playful mascot named Mozza Slice and a vibrant palette of tomato pink and forest green. The project explores a full visual system, including logos, packaging, and merchandise mockups. A supporting social media campaign was created to bring the brand to life across digital platforms, using a series of Instagram tiles to introduce the tone of voice, visual style, and product offering. All assets were developed in Adobe Illustrator with a focus on scalable design and consistent brand storytelling.