Bella Body Fitness
Bella Body Fitness is a boutique exercise class seeking a calm, empowering identity to reflect its focus on strength, wellbeing, and inclusivity. As part of a freelance brief, the project involved designing a new primary logo, brand submark, and colour palette with a soft, feminine feel to appeal to its community-driven audience. Using Adobe Illustrator, the final identity combines clean type with subtle graphic elements to create a sense of balance and approachability. The branding was applied across social media, merchandise concepts, and promotional materials, with flexibility in mind for both in-person and digital use.